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Like all socio-economic actors, companies must today take into account and seize the prospects offered by technological developments, the diversity of economic, environmental and social challenges, the increasing interdependence of businesses as well as the structure of the economic fabric in countries with high potential and their market access requirements.
While leading to increasingly complex challenges that must be anticipated, these factors also present a multitude of opportunities.
In this context, the ability of companies and organizations to establish, influence and master the specifications relating to access to national and international markets constitutes a major asset in promoting their special characteristics and consolidating their performance in terms of competition, sustainable development, safety and security.